Reutlingen: GfK study favors ECE shopping center plans
A study performed by the marketing research institute GfK GeoMarketing recommends the construction of an ECE shopping center in Reutlingen's city center. The post office area location favored by the Hamburg-based developer is “fundamentally suited to such a development,” the city-commissioned study declares. However, it emphasizes the necessity of limiting the sales area to a maximum of 23,000 sqm or large-scale revenue redistribution would be probable. If the center were to be built at the considered location, it would elicit particularly positive effects in the northern part of Wilhelmstrasse. Revenue losses would be foreseeable, especially in sections of the historic center that are far away from the post office area.